![]() Results ? The videos have been viewed over 100 million times on YouTube, and in just over a year, RSA Animates has become the first non-profit YouTube channel.ĭropbox, an online file storage startup, created a whiteboard animation on its home page in 2009 when it was just a small start-up. The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce), a British organization committed to finding practical solutions to social challenges, has been producing a series of scribing animations called RSA Animates since 2008. We present two examples of organizations that used scribing: In Richard Wiseman's study presented in the introduction, participants were 66% more likely to share the video with the drawing hand. Whiteboard video is a medium that can be shared very well. People don't feel the pressure to remember details, they just remember the details. Key points are thus more easily highlighted and retained.Ī change from the classic, often very serious video, Scribing Video creates a relaxed and informal atmosphere. Moreover, since the only tools seen in the video are the whiteboard and the marker, the message appears stripped of all unnecessary information. According to a study, when these 2 channels are used, 82% of people understand the message better. Video scribing uses different forms of memory, mainly visual and auditory intelligence. ![]() Scribing allows a better memorization of the messages ![]() Storytelling is very important and a touch of humor and emotion reinforces the viewer's adherence.īesoin d'une agence spécialiste des vidéos Scribing ? The voice-over accentuates the important points and makes the video more dynamic. Carla Clark explains that the human brain is better able to process simple images. In addition, the illustrations are drawn in a minimalist style so as not to distract the viewer. You want to know what the finished work will look like. Why is it so? It's exactly like when you watch an artist create a work, you are somehow hypnotized and held in suspense by the hand that draws. Scribing is one of the video styles that best captures the viewer's attention. The scribing by its playful style reminiscent of cartoons is for all ages and everyone can quickly identify. The scribing allows to capture the attention ![]() The only downside is that the drawing hand doesn't really follow the real line anymore, but this is not very visible on the final rendering. You can also add more colors and animate certain elements. This makes it possible to be more efficient in synchronization with the voice and avoid having to start all over again when you make a mistake. Specialized animation software such as VideoScribe or software such as Adobe After effect is increasingly used. With the development of technology, the production process has changed. ![]() The graphic facilitator drew on the board and the camera filmed his movements. You can view below an example of a scribing video produced by the motion design agency, Your-Comics, which explains why we eat with a fork. Beyond that, there is a risk of losing effectiveness. To be effective, videos in scribing usually last between 2 and 5 minutes. Scribing definition: Scribing is a type of video characterized by a hand illustrating on a white board a story or script narrated by a voice-over. Definition of scribing or "whiteboard animation"ĭefinition of scribing or "whiteboard animation" ![]()
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